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At Parampara, every jar tells a story—of tradition preserved, hands empowered, and flavors that carry generations forward.
At Parampara, every jar tells a story—of tradition preserved, hands empowered, and flavors that carry generations forward.
About
We, the women entrepreneurs — the 'Kalakars' — pour our love, tradition, and hard work into every jar of Parampara achaar. With recipes passed down through generations, we capture authentic flavors and timeless memories, packing them with care into the little jar that rests in your kitchen. Through this journey, we find strength, independence, and the joy of sharing a piece of our heritage with you. Thank you for being part of our story and helping us keep these traditions alive.
It All Began In
October, 2024
It all began in October 2024, with a simple idea—revive traditional recipes and empower the women who carry them.
While traveling through rural India, we discovered generations of pickle-making wisdom hidden in humble kitchens.
What struck us wasn’t just the taste, but the untapped potential behind every jar.
We built Parampara to bridge this gap—connecting rural women to modern marketplaces.
Since then, we've turned homemade pickles into a source of pride, purpose, and livelihood.
Meet Our Founders
Ms. Shreya Sahu
Co-Founder,
Parampara
Mr. Yash Batra
Co-Founder,
Parampara
Ms. Sakshi Sharma
Co-Founder,
Parampara
Mr. Pranav Varshney
Co-Founder,
Parampara
Our Partners
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